Protect your most important asset.

Your best asset is your personal brand.

Why ?

=> Your clients come from your brand
=> Your value as a person grows exponentially with your brand
=> Your network comes from your brand
=> Your skills grow and nurture from your brand

Everything is done with your brand.

So, the most clever thing to do is to protect it.

How ??

=> Protect your reputation and make sure to always be consistent

Your brand is your alpha.